Audiences from real activity
Build segments using spend, recency, membership and booking history. Reach people based on their relationship with your business, without maintaining a separate exported list for every campaign.
All apps & modules
Mavos / Marketing & CRM
Turn customer activity into repeat business.
Put your own customer activity to work. Build audiences, run campaigns and follow the response through to redemptions and revenue, using the business data already in Mavos.
The detail behind the day-to-day.
Email and SMS campaigns
Prepare one-off campaigns, choose the audience and manage delivery through your messaging setup. Keep campaign content and recipients in the same workflow as the customer context behind them.
Customer journeys
Build automated sequences for moments such as a welcome, a birthday or a win-back. Define the journey and its audience so repeat communication follows an intentional process.
Offers that connect to sales
Campaign links can issue discount codes and gift cards recognised by the commerce platform. Connect the message a customer sees with an offer they can actually redeem.
Creative and AI controls
Use creative tools and AI assistance to prepare marketing work. Configure the available autonomy settings for each area, from suggestions to permitted actions within limits; approval requirements still apply to sensitive actions such as spending.
Attribution beyond delivery
Review campaign redemptions and attributed revenue alongside campaign activity. Follow the response into business outcomes so you can assess offers and audiences using more than send counts.
An example workflow
How the work moves through.
Find the audience
Choose customers using the sales, membership or booking activity that matters.
Build the campaign
Prepare content, connect the offer and review delivery settings.
Follow the response
Review redemptions and attributed revenue to inform the next campaign.
Part of the same business
Connected where it counts.
Shared customer records, sales, bookings and memberships feed audiences. Discounts and gift cards connect campaign activity back to the transactions recorded in Mavos.
Explore the shared platformA few practical questions
Do we need to export customers from the POS?
Audiences can use customer activity already held in Mavos, including sales and booking history, without a separate export for each campaign.
Can we see which offers generated sales?
Campaign reporting includes redemptions and attributed revenue. This connects recorded campaign responses to transactions; it does not claim to measure every offline influence on a purchase.
How much control does AI have?
Autonomy is configurable by area, with modes for suggestions and permitted actions within limits. Some actions still require human approval, including spending; review those settings as part of your campaign process.
Make Marketing & CRM part of your setup.
Tell us how your team works today and what you want to bring together. We’ll explore the right setup for your business.